Marketing Detox™
Intensive Marketing and Business Growth Program for
Small Business Owners Who Are (Finally!) Ready for Results
Applications Now Open For the Next Marketing Detox Program:
DATE: Sun-Tue January 11-12-13th, 2009
LOCATION: Ocean City, NJ
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As a small business owner, independent professional, or entrepreneur do you...
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Own one or more “marketing systems” and binders that were supposed to fix your marketing and business growth challenges – but didn’t…
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Get stuck when trying to figure out what to do on a daily basis to attract more clients and generate more revenue… |
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Feel overwhelmed by the vast number of marketing options you could be – and feel you should be – doing to grow your business… |
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Regret being burned by so-called marketing “gurus” that promised a quick fix… |
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Suffer disappointment after disappointment when looking for marketing solutions that seem to work well for “everyone else…” |
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Fear that your business is sliding back to where you were 2-3 years ago rather than leaping ahead… |
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Find increased resistance today from clients and prospects about pricing… |
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Have more prospects saying “No” to you, notice more hesitance in hiring you, and are thus closing fewer sales than normal… |
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Get the feeling you’re banging your head against the marketing wall – and all you have to show for it is a giant marketing headache… |
Imagine – No more feast-or-famine. No more chasing prospects. No more “Hey, that sounds great but your fee is too high” nonsense…
Just a steady stream of well-qualified prospects and thrilled clients eager to hire you, rehire you, and enthusiastically refer your services to others…
The Marketing Detox™ Program will strip away the nonsense and arm you with EXACTLY-HOW-TO real-world, real-time marketing strategies, tactics, and tools – all focused on one goal: Getting you more clients, more revenue, and more profits… PLUS more flexibility and freedom in your life while securing your financial future.
"I have always been very marketing-oriented. In fact, I’ve tried virtually EVERY marketing technique and program that exists! That was the problem. I had become unfocused, using too many marketing approaches at once, and not seeing good results from ANY of them. I really needed to revamp my marketing approach. The timing was right for me to attend Marketing Detox.
During the program, two important things happened: (1) I got crystal clear on my "positioning statement" that became the foundation of ALL my marketing; and (2) I identified the two (and only two) marketing strategies that I needed to focus on for maximum results. I implemented my new plan right away and saw positive changes in my business. Plus I feel lighter and more energized, since I’m no longer pursuing every new marketing tactic that comes along! This program could benefit ANY small business owner, and I recommend it highly."
-- Ford R. Myers, President, Career Potential LLC
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Nothing comes close to delivering such a comprehensive business growth experience delivered by two small business marketing experts, authors, and consultants who have “Been There, Done That,” and can help you customize a marketing toolkit that FITS, WORKS and LASTS… and help you IMPLEMENT it to create RESULTS.
Here are just some of your skills and abilities that will improve as a result of this intensive 3-day experience:
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Experience Marketing Detox: Stop poisoning your business with short-term “flavor of the month” initiatives and commit to a plan that works and lasts |
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Understand why results don’t come from “quick fix” small business marketing
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Double and triple prices while also raising your closing ratio |
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Go into Buying Rehab: Stop trying to spend your way out of a marketing slump |
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Beat Advertising Addiction: Stop wasting money on the least effective forms of marketing for your particular business model |
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Analyze the types of marketing activities that fit your unique personality, strengths, and preferences |
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Build (or rebuild) a detailed marketing “blueprint” with hand-selected marketing activities and tasks that you’ll actually enjoy doing |
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Increase perceived value so you’re considered a partner – not a “peddler” |
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Tailor a questioning plan and set specific goals for every phase of your marketing conversations |
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Gain an understanding of your prospect’s real issues and help solve them |
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Anticipate buyer behavior to prevent fence-sitting and stalls |
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Implement a Perpetual Marketing Plan that brings results daily |
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Use “pull” marketing strategies to attract clients and customers to your expertise, regardless of price and regardless of your competitive environment |
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Do what needs to be done to (finally!) create a permanent foundation for your entrepreneurial success |
"I went to Marketing Detox burned out, tired of my business, and spending too much time on low-margin clients. I had been trying for over a year to get refocused and redirected with little success.
After 3 days with David and Kirstin, I could not wait to get back to work to apply what I had learned. They helped me put together a solid game plan that allowed me to identify and refocus on the portion of my business I enjoy and then grow it and make it more profitable. I am already seeing an increase in new clients and - better yet - doing the kind of jobs I enjoy and making more money doing them."
-- Rob Kates, Kates Media Inc.
"Since Rob attended Marketing Detox he takes us for more walks, gives us more cookies and never makes us take a bath."
-- Oliver and Dorothy Kates, AKA The Corgis
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During this program, you will strip your business down to its core and build a clear, consistent, and compelling marketing toolkit so you walk away with the following ingredients completed and ready to use:
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Crystal clear definition of your target market and what makes them “tick.”
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Detailed list of pains and obstacles your clients have when purchasing your category of product or service |
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Specific marketing language you can use in brochures, website copy, sales letters, and press releases that trigger buying decisions |
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Powerful “solution statements” that help you clearly articulate your value and strongly distinguish you from the competition |
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Risk reversal strategies that will turn fence-sitters into eager buyers – with zero buyers remorse after the sale |
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A complete arsenal of marketing tactics, filled-in templates, and completed exercises you can deploy immediately |
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A short-term revenue plan designed to generate new clients in the next 30 days |
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A thorough understanding of what to DO today so your marketing WORKS tomorrow, and next month, and next year |
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A simple 2-page Marketing Detox Template you can use and re-use for the rest of your professional life to keep you moving towards more revenue, more clients, and more profits |
There is absolutely NO question that this program WILL make a major impact on your personal and professional effectiveness. |
What Makes This Program Different?
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Marketing Detox is limited to 10 people. |
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3 hands-on days working directly on your business in a beautiful, relaxed setting. |
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Exclusive focus on practical application – no theory, no fluff, no bull. |
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Results-based personal follow-up from the program creators. |
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Learn from streetwise entrepreneurs who’ve “been there, done that” and seen thousands of marketing mistakes (so you won’t have to!). |
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Plenty of time to work on your specific business with 1-on-1 attention. |
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You’ll create real-world tools to take back and deploy immediately. |
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Marketing “hotseats” where your business is under the microscope and you get real-time feedback focused exclusively on answering your most urgent questions. |
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Not a pitch-fest: There’s no “catch,” there will be no “sales pitches” for other services or programs, and you will not be pressured into buying anything else. |
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This isn’t for everyone. Part of the learning will come from your interaction with other serious and motivated business owners, so participants are selected based on specific criteria. |
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No fee to attend.* |
* No, we’re NOT KIDDING... After all, this is Marketing Detox. Here’s how it works… You’ve been drinking too much Marketing Kool-Aid. Too many folks have been screaming at you about how valuable their programs and seminars and “easy marketing” pills and potions are...
For once, YOU get to decide… We’re putting our money where our mouths are. We’re so convinced you’ll finally get your business detoxified, fresh, healthy, and growing by leaps and bounds that we trust you to determine the value you received from Marketing Detox at the end of the program.
We’ll pass the hat and you’ll be invited to make a contribution in accordance with your good judgment. We consider this a fitting close to the highly collaborative and personalized nature of your experience with us.
On the following page are registration details and other information you’ll find helpful in deciding if this program is right for you and your business at this time.
We both look forward to the possibility of working with you!
About the Co-Creators of Marketing Detox
David Newman is a nationally-acclaimed marketing expert known for his high-content, high-energy presentations laced with humor and “do-it-now” tools that ensure maximum take-away value.
David makes it easier for independent professionals and business owners to unlock more clients and unblock more revenue with uncommon marketing. David is the author of 8 books on marketing and sales, including Relish for Business, Sales Science, and 21 Secrets of Simple Marketing Success.
Since 1992, David Newman has led seminars for 44 of the Fortune 500 and he’s worked with more than sixty entrepreneurs and small business owners through his Marketing Mentor program.
His client list includes J.P. Morgan, IBM, Microsoft, Commerce Bank, QVC, Quest Direct, The Society for Human Resource Management, The Specialized Information Publishers Association, The American Museum Membership Managers Conference, and Chambers of Commerce nationwide.
David has been featured and quoted in The New York Times, Investors Business Daily, Sales & Marketing Management, Selling Power, Business 2.0, and Entrepreneur, and he is a regular columnist for Business2Business magazine.
David is a professional member of the National Speakers Association and is serving on the board of the NSA MidAtlantic chapter for 2007-2009.
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Kirstin Carey understands business and knows what it takes to market, sell, and attract better clients.
She knows exactly what makes people buy and what it takes to succeed in almost any industry. She’s worked every summer job you can think of as well as a gymnastic instructor, dental receptionist and insurance claims coordinator, waitress, salesperson for a printing company, and marketing coordinator for a trade school.
Kirstin found her knack for consulting while still in college after she began the marketing and sales departments for Tom’s companies.
Armed with a degree in Speech Communications, trophies from collegiate forensics (competitive public speaking) and a slew of business experience, Kirstin jumped into her own business with both feet.
Her client list includes large organizations such as Aramark, Merk, Verizon, The National Association of Catering Executives, and The American Cancer Society, though her true passion is presenting programs and consulting small companies to help them enjoy big business success.
Kirstin is a past board member or president of 13 different organizations and is currently serving on the National Board of Directors for the National Speakers Association.
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Marketing Detox™ Program Application
Below is the preliminary application for acceptance into the "Marketing Detox" program. Once you have submitted this application, you will receive an email or phone call within 24 hours from Kirstin Carey or David Newman to discuss the next phase of the application process.
NOTE: If you do not receive an email or phone call within 24 hours, please call Kirstin at (623) 414-3300 or David at (610) 716-5984 as your application may have gotten lost in cyberspace somewhere.
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